In 1998 Authentic Joe Morgan Jersey , the world of advertising and marketing was taking by storm, and has never been the same ever since, due to the introduction of the world's largest search engine - Google. Since the launch of Google, online marketing has been on a rise. Even though many business owners were hesitant initially, digital marketing has become a necessary and primary form of marketing for almost every business strategy.

In fact, according to Adobe's survey of marketers Authentic Homer Bailey Jersey , in the year 2013, only 9% of respondents believed that digital marketing has helped their business (Adobe, 2013). Fast forward to now, 3 years later, a survey conducted by Ascend states that nearly 81% of respondent companies rate their digital marketing strategy as successful and have more or less achieved their important goals. Moreover, 12% respondents rated it 'very successful' (Ascend Authentic Drew Storen Jersey , 2016).

That being said, while digital marketing is mandatory for any business, how you do it, is what will determine your success. Every year new trends and tactics are introduced, following which businesses can get maximum benefits from this form of marketing.
Hence, here's a list of essential business trends for you to consider in 2017:

Budget Marketing
Digital marketing seems to be getting more expensive as the years pass by. With an immense increase in competition and digital marketing budgets Authentic Devin Mesoraco Jersey , it is quite common for companies to spend nearly 34th of their budget solely on paid campaigns. But, that need not be the case anymore. With smart techniques like building an expansive email list, specific targeting, and influencer marketing, you can effectively advertise to specifically your target audience, thus ensuring you spend only what you need. But Authentic Desmond Jennings Jersey , budget marketing need not be restricted just to online marketing. By opting for smart office spaces like virtual offices of plug and play offices you can easily save on funds that will help you effectively market online. For example, when it comes to an expensive place like Gurgaon, if you choose to hire a plug and play office in Gurgaon instead of renting out a more expensive space, you can use the remaining funds in your marketing strategy.

Social Media Marketing
When we talk about budget marketing, it is estimated that the spending on digital ads will surpass that on search ads. While Google's search ads have always been the best way for brands to advertise their products to the target audience, a research conducted by eMarketer shows that native ads and social media advertisements have accounted for 47.9% of the total ad spending - worth $32.17 billion (eMarketer Authentic Dave Concepcion Jersey , 2016).
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