For any webmaster Cheap Adidas Superstar CLR , updates coming t the algorithms of search engines is a major cause of concern as there are chances of these updates shaking the rankings of website and effort made so far go to waste. While these updates are usual to occur, you could take some important steps to soften the blow. The conception that white hat SEO practices are safe to follow, but in reality, it is not so when these updates come up. This article discusses on ways to make your site less affected by SEO updates.

Before we go ahead discussing with the steps involved, let be clear that updates in search engine algorithms do not always lead to traffic fluctuations. Often, it is normal to see fluctuations Cheap Adidas Superstar Classic , as for example, seasonal fluctuations that are caused due the time of the year factor, and do not change due to changes in algorithms. These changes are not in our control like search engine algorithm changes.


Stay Focused on Your Target Keywords


A certain belief exists that managing to rank for more keywords could increase traffic from search engines. To a certain extent, it could be true, but this need not be necessarily so. In an effort to increase traffic, you could go for including more keywords Cheap Adidas Superstar 80s , but the result will be the opposite. This is because the new keywords will actually make the present keywords irrelevant and this could lead to some of the traffic getting diverted. So when you target new keywords, and if the results are worse, then it would do well to discontinue the use of new keywords.

Optimize for Long Tail Keywords


Often long tail keywords are not considered for SEO as the traffic that they generate does not compare to the more lucrative counterparts. However, the use of long tail keywords ensures less fluctuation of traffic with changes in algorithms. This is because of less competition of the long traffic keywords. Hence, it would make sense to start search engine optimization of long tail keywords sooner than ever.


Optimize for Less Competitive Keywords


The less competitive keywords suffer the same fate as that of long tail keywords from updates in search engine updates. The reason is simple 鈥?if a keyword competes for 10 websites, then for changes in the algorithm http://www.cheap-superstarshoes.com/ , the worst to happen is to get the 10th place, and this is quite better than getting a rank in the second hundred, which occurs if the keyword is competed by hundreds of websites.


Post New Content Regularly


Posting content with big intervals could literally push you website far back the results, even for keywords that gave high ranking to the website, and even if there is no change in algorithm. Although posting new content is not a sure way to beat the changes always due to the time taken for new contents to get a good ranking, posting new content does bring in traffic. Hence Cheap Adidas Superstar Mens , it would do well to post a fresh content every week or a month than not post for few months and add 20 content at a time.


Get Backlinks from Superb Sites Only


The utility of backlink is history now. Now your website could be hit by bad or irrelevant sites. This makes it important to get backlinks from websites with a high ranking, and which are relevant to your site. Other than getting the benefits, the ranking of these high ranking sites do not fall often, and that would help the ranking of your website not to change so often. In addition, a good ranking website will not remove their link often just to protect their rankings, as is the case with other websites. There are various tools that would help to find who is making the link to your site. If a link is found that you do not want Cheap Adidas Superstar Womens , you could contact the webmaster of the site and get it removed.


Use PPC


It needs mentioning here that the free traffic available from a search engine is unreliable. Irrespective of the site, and the extent of protection that you are offering your site against algorithmic updates, you can never remain immune to changes. For having regular traffic to your website, better use PPC.


Promote on Social Media


It would do well not to solely depend on search engines to get the traffic. To get your traffic from other sources, the first one could be PPC, which ensures targeted traffic Cheap Adidas Original Superstar , though cost some money. The second means of getting traffic is the social media. Hence, you could use such popular sites like Facebook, Twitter, etc, which are free and are a great source to bring in traffic, if you could make your posts popular. However Cheap Adidas Superstar Shoes , the traffic is not targeted and the conversions could be low, but it is a good alternative indeed.


There could be instances when changes in search engine algorithm could come to benefit as the changes could take your competitors down the search rankings while taking you up without you doing anything on your part. However, if this happens, it is a pure luck and it should not be considered as an option. To protect your website from the negative effects of algorithm changes, you need to take action beforehand and follow the steps as given here. To wrap, even after following all the steps given in this article Cheap Adidas Superstar , you still cannot say for sure of your site immunity, only that you have the comfort that you did the best you could possibly do.


Author:


eHorizon is leading SEO Company in Dubai, helping businesses get top rankings in search engine results and convert visitors into prospective customers and leads.

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