In the performance marketing and affiliate industry content unlocking networks have had an ever increasing influence during the past year. Content unlocking is when potential customers are only allowed to access a website or certain information they have to respond to an incentive offer.


However Jordan Scarlett Womens Jersey , usually these potential customers are really only trying to access illicit content such as pirated movies or pornography and they aren’t interested in the actual product. There are numerous companies that are moving from one network to another without their end customer’s approval Christian Miller Womens Jersey , although these companies behind these techniques are claiming that they are totally legitimate. This just might be one of the most dangerous techniques that are used for promotions in performance advertising and maybe a real risk to this industry.


The problem it’s difficult to know who is responsible. If you sign up from companies such as CPA Lead or Blam Will Grier Womens Jersey , you will find numerous possible offers with some of them are being brokered by networks. The content unlocking companies can make a very good defense that they are simply responding to offers when they are being provided by a network and running with them and that they aren’t responsible if their end customer want their products shown using these techniques or for their quality.


Content unlocking has two problems. One is that the very nature of these content unlocking schemes represents a serious risk to this industry Greg Little Womens Jersey , particularly as associated with an illicit product. The other is that this growing industry problem of the brokering of offers means that somebody who books on one performance advertising network probably doesn’t want their content to be shown as part of an unlocking scheme or on another network. .


Another problem is that the value provided to access an illicit product is so little that nobody can really believe that a potential customer who respond to the offer has any real interest in the product being offered Brian Burns Womens Jersey , but is really only going to fill out the offer to gain access to the illicit product. This is the reason that many of these content unlocking schemes are being brokered by other networks. The end customer really doesn’t want their products associated with any content unlocking scheme. However Curtis Samuel Womens Jersey , they wind up there since either the content unlocking company is moving from one network to another or the original network are at the very least complicit.


Click here for more information about content unlocking.


How to Sabotage Your Marketing Plan Marketing Articles | July 22 Christian McCaffrey Womens Jersey , 2009
Behind every successful business there is a realistic Donte Jackson Womens Jersey , executable and effective marketing plan.
The intent of most businesses is to make a profit but without a well thought out marketing strategy this will never happen.
Read more to learn how to avoid 5 common mistakes that are made when developing a marketing plan which can render the plan useless.





Every successful business is defined by an effective marketing plan. Without some kind of marketing strategy a business is without direction. An important component of any business strategy is defining exactly how your business intends to attract customers to its goods or services. This is the key to making a profit.

Marketing plans are the calculated parameters within which a company takes specifically planned actions to create an awareness and demand for a particular commodity.

What we want to address here today are 5 common mistakes made when developing marketing plans which could render them ineffective.

Lack of Target Marketing

Your product or service probably is not suited for everybody therefore why spend time or money promoting to people with little or no buying potential? It's important to identify the ideal customer profile when planning your advertising. By using a target marketing approach you are better able to spend your advertising dollars in a way that will be more cost-effective. The net impact will be seen in your profit margins.

Not Knowing Your Numbers

From a financial standpoint it's an absolute that you know your break even points. According to your projections how much money will it take before you make a profit?

This knowledge will not only help guide you according to your budget constraints but is also an effective tool for measuring your marketing performance.

Lack of Tactical Planning

There's no doubt that marketing involves a good deal of creative thinking however when planning your tactics creativity should be put aside. A creative idea is one thing and is encouraged DJ Moore Womens Jersey , but implementing this idea is a more of a thought out and methodical tactic. Creativity and tactical planning work well together but don't try to substitute for the other.